OptiRez - Central Reservation and Booking Systems
PPR has already brought Hotel Manager Version 2 onto the market. The Hotel
Manager has already been certified by all 4 GDSs with features such as next
Generation Seamless and Total Pricing. Due to ongoing further development
PPR has brought out a new modular CRS called OptiRez, which sets new
standards in the hotel industry.
Package Builder - Web Content Management Systems
Package Builder is a web-based content management system with
which all information and hotel offers can be loaded and made available on
the website in realtime.
Furthermore, individual hotels and hotel chains can
set up specific programs / packages and individual services, which can be
offered online on the hotel’s own website and can be sold on a room
contingent basis.
Trend Spotter - Efficient E-Marketing Optimization
The main purpose of the Trend Spotter web-application is to measure efficiency and to optimize e-marketing
campaigns. All information about website visitors which originated via an e-mailing is statistically collated and evaluated.
Online-Marketing - Advertising Through the Internet
Online-Marketing, also known as Internet advertising, promotes advertising
through the Internet in various ways. In addition to providing specific
information, this marketplace plays an increasingly important role.
E-Shop - Customer Relationship Management
E-Shop offers the possibility to place orders 7 days a week, 24 hours per day,
via the Internet. The following functions are also available: representation of
client specific pricing, real-time
product availability enquiries, use of a quick-entry screen, copying of previous orders, and online package tracing.
Furthermore, the user receives various confirmations via e-mail.
OptiInformation - Central Client Database
The main purpose of PPR’s OptiInformation is to compile and make accessible
a structured collation of client data from the collective database.
The OptiInformation supports client communication by providing reliable facts,
figures and dates, enabling users to focus their attention on those issues
which enjoy high client priority and to identify possible weak links in the dialog
with the client.
Call Center - Central Reservation and Booking Systems
The Call Center Tool is a web-based reservation system, wherein all information that is also available on the website, can be called up. This allows for optimum cross-selling for hotel chains, since all hotels can be booked in real time on the system. The Call Center Tool also has an integrated Offer Manager, by means of which clients are automatically sent offers,
confirmations and any other correspondence by e-mail, post or fax.
IMS - Information Management Systems
The main objective of PPR’s Information Management System (IMS) is to increase efficiency and optimize planning, controlling and reporting processes. It offers a huge time-saving potential and enables users to focus their attention on other important tasks, which cannot be standardized.
CRD - Central Reporting Database
The main purpose of PPR’s Central Reporting Database (CRD) is to facilitate the production - at the touch of a button - of up-to-the-minute reports, which can be extracted from the hotel’s front office system without any manual
intervention. This offers a huge time-saving potential and enables the users to concentrate on the important functions, which cannot be standardized.
